The Content Marketing and Social Media Tactician will be responsible for creating and executing content marketing campaigns and social media tactics that align with the overall content and social media strategy. They will work closely with the Content Marketing and Social Media Strategist to ensure that all tactics are aligned with the overall goals and objectives of Cotactic and for our clients. They will be responsible for creating and managing content calendars, conducting target audience research, and analyzing performance data to inform future tactics. They will also work closely with the design and development teams to ensure that all tactics are executed properly and are on-brand, meaning candidates will be responsible for ensuring that the content and campaigns that they create align with the Cotactic’s and client images and message, and are consistent with the visual identity of Cotactic and our clients. They will be expected to take ownership of their work and deliver results, while maintaining a high level of integrity and excellent customer focus.
Support Paid Marketing Service
• Create short concise Ad Content such as Text on Banner and Captions based on the Brand and Competitor research.
Support SEO Service
• Create both attractive and SEO friendly topic title and sub-topic for both Clients and Internal Company Projects. Write long content with good article formatting.
Support Social Media Management Service
• Propose the properly monthly social media assets based on the Brand and Competitor social media footprint. Suggest the key message suitable content format, align with the target audiences and present to supervisor.
• Do the Brand and Competitor analysis to get the main target audiences, content topic and content example. Create the social media presentation.
• Propose the monthly Topics and Sub topics to supervisor. Create evergreen informative, promotion, entertaining and real-time content for both Clients and Internal Company Projects. Coordinate with internal team for the final content and schedule for publish on social media.
• Communicate with Client in day to day basis, Extract the client concerns and request and answer back with solutions
• Update the status progress on the content on the daily basis. Create Social Media Engagement report and recommend the next content based on the data and trend.