Cotactic’s 4-step keyword research process for SEO
Keyword research is essential for SEO, and every SEO agency has its own techniques. Cotactic’s approach is to analyze and plan a strategy to choose keywords that are relevant to your target audience and business objectives. This helps to increase website traffic, improve website quality, and ensure that your content meets the needs of search engines.
4 steps for choosing keywords
Here are the four steps that Cotactic takes to choose the right keywords
1. Research keywords related to your business.
To choose the right keywords for SEO, understand what your target audience is searching for using Google Search or keyword research tools. Keyword research tools provide search volume, competition level, and related keywords. Use long-tail keywords, negative keywords, and track rankings to narrow down your list and choose the best keywords for your SEO campaign.
By understanding your target audience, you can improve your website’s ranking in Google SERPs.
2. Analyze the difficulty of the keywords.
Consider the following factors:
- Search volume: Determine how many monthly searches the keyword receives, and whether it is interesting and has the potential to help your website rank on search engines.
- Competition level: Check Allintitle: on SERP to see how many websites use the keyword in their titles. Check keyword difficulty to see how difficult it is to rank for the keyword.
3. Choose keywords with low competition.
If your website has high competition, or if the top results for the keywords you choose are all e-commerce websites, you should focus on creating educational keywords with a relatively high monthly search volume. This will help Google learn about your website more. Once your website has ranked for several keywords, you can then focus on keywords that are for products or services.
If your website has high competition, or if the keywords you choose have e-commerce websites as competitors, you should start by creating educational content for other keywords with lower competition. This will help Google learn about your website more. Once your website has ranked for several keywords, you will be able to compete with other websites for the keywords you want on an equal footing.
4. Group keywords
- We will organize Keyword Groups using Cotactic’s Overlap tool!
- We will look at the search intent of the keywords we have selected to rank to choose content that is in line with the intent of the keyword. Initially, we will set a goal within 6 months. We will check the rankings at present and analyze them to set KPIs.
Follow these techniques to choose keywords that are relevant to your target audience, have a relatively high search volume, and are not too difficult to rank for. This will help you increase website traffic, improve website quality, and ensure that your content is optimized for search engines.
Bonus tip: Consider the search intent of the keywords you choose
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