Work Experience and Education

• Bachelor’s Degree in Marketing, Communication Arts, Journalism, Mass Communication, or any related field
• 1–3 years of experience in social media content creation, copywriting, or digital marketing (experience in an agency is a plus)
• Portfolio of past social media content (posts, videos, campaigns) is required

Technical Skill

• Content Strategy & Planning
  • Develop and execute content strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
  • Define Key Messages and Content Pillars tailored for each channel.
  • Create and manage Content Calendar with a systematic posting plan.

• Content Creation & Execution
  • Produce engaging multimedia content: short-form videos, graphics, copywriting, and captions.
  • Leverage customer insights and social trends to generate viral/engaging content.
  • Ensure content is aligned with brand voice & identity at all times.

• Social Media Management
  • Schedule and publish posts across platforms using management tools (e.g., Meta Business Suite, Line Broadcast).
  • Monitor and engage with communities to maintain a positive brand presence.

• Performance Analysis & Optimization
  • Track KPIs (Engagement Rate, QER, Reach, CTR, Follower Growth).
  • Generate performance reports and recommend actionable improvements.

• Coordination & Collaboration
  • Work closely with Project Manager, Graphic designers, Copywriter and video editors to produce high-quality content.
  • Review and approve content quality before publishing.

Soft Skill

• Creative mindset with the ability to generate fresh and engaging content ideas
• Strong communication skills (both written and verbal)
• Detail-oriented, with a good sense of design and storytelling
• Ability to work under pressure and meet tight deadlines
• Collaborative and open to feedback, with a “can-do” attitude