Documentation

• Execute Full-Funnel Marketing Plan from Brand Awareness, Consideration, Conversion and Nurturing through multi-marketing channels using Paid Media, Owned Media and Earned Media
• Coordinate with Graphic and Motion Designer, Content and Social Media Tactician, Front-End Developer in order to implement the campaign strategy and getting the  creative marketing assets needed for the campaign.

Internal and External Communication

• Create media budget planning in order to allocate for each campaign. Setup Analytic Tracking to measure the valuable metrics for the campaign. Execute campaign structure and flow setup to launch the campaign.
• Manage and Optimize Paid Marketing Channels through Meta Ads, SEM, TikTok Ads, GDN, Youtube Ads to create brand awareness, generate leads and increase brand recognition for Cotactic Media
• Create Digital Marketing Lead Magnet and Case Study Blog Content

Office Management

• Research Keywords in order to create SEO Topic and Subtopic for Content and Social Media Tactician
• Create SEO Target Page and coordinate with Graphic Designer and Front End Developer to launch
• Proofread the content from Content and Social media Tactician. Conduct SEO optimize on monthly on-page and off-page blog. Upload the content to Cotactic Website.
• Research Backlink Website, coordinate to get both paid and exchange content website.
• Conduct Conversion Rate Optimization (CRO) on Cotactic Website to generate more organic leads

Nurturing (CRM)

• Execute Lead Nurturing Campaign structure and flow on E-Mail Marketing and LINE Broadcast Campaign to distribute the Website to generate more organic leads