Bangkok
Full-Time
1 Position
The Head of Digital Marketing Strategist is responsible for developing and implementing performance-driven digital marketing strategies to achieve clients’ goals. They lead and manage a team of performance marketers, providing guidance and support to ensure successful campaign execution. They optimize campaigns through continuous monitoring and analysis of performance metrics, utilizing data-driven insights to enhance effectiveness. They collaborate with cross-functional teams to align performance marketing initiatives with overall marketing strategies. Additionally, they manage budgets, allocate resources effectively, and provide regular reporting on campaign performance and budget utilization.
Create standardisation or tools of brief getting, KPI setting, strategic planning and strategic presentation for team member in order to improve efficeincy of the team and quality or strategy.
Optimize the action steps of campaign on-boarding and synergize with cross-functional team.
Create and optimize the monitoring tools for team member to be able to better track result, get off-track alerts. Also find the way to get standard optimization on each campaign objectives mainly in Lead Generation and Increase Sale project.
Optimize the standard report for clients. Develop insight reports based on campaign objective to let team member easily find the actionable steps to optimize campaign.
Conduct the weekly and monthly resource plan for client's project and internal. Prioritised the workload of team member and maximize potential of talent in hands.
Conduct the candidate technical skill qualified call and arrange the candidate for the face to face interview.
Run the On-Boarding and Training Session for team member. Evaluate the test and give feedback to improve team member understanding and skill.
Set Goal and Expectation for team members. Regularly evaluate the team member by running probation review, quarterly and yearly. Also submit the performance report. Organize the monthly one-on-one with team member.
