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Sep 28, 2023

The Importance of Google Ads for Business Owners [2023]

Google Ads

In the ever-changing online world, Google Ads is a powerful tool for businesses to reach their target audience, drive traffic, and increase sales. This article explores the services offered by Google Ads and why it’s essential for businesses today.


What is Google Ads?

Google Ads is a digital advertising platform developed by Google. It allows businesses to display ads, product listings, and service offerings across Google’s ad network to web users. The system is based on cookies and keywords determined by advertisers. These keywords are used to match your ads with the terms people are searching for, allowing your advertisements to appear alongside relevant search results.


Services Offered by Google Ads

Google Ads offers a variety of services tailored to meet the unique needs of businesses:


Google Search




Google Search Ads appear next to search results when people look up products and services you offer on Google. This service allows businesses to place their ads in front of potential customers who are actively looking for their products or services. This targeted approach can significantly increase conversion rates.


Google Display Network



The Google Display Network reaches consumers while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps. It allows businesses to place their ads in a variety of formats across a wide range of websites globally.


YouTube Ads



YouTube Ads allow businesses to share their message with potential customers in a unique and memorable way. You can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube, the world’s second-largest search engine.


Mobile App Ads

Mobile App Ads help you get more people to install and interact with your app. This program offers maximum flexibility to create an ad campaign that aligns with your business goals. It allows businesses to promote their mobile apps across Google’s vast advertising network, including Search, Play Store, Display, and YouTube.


Google Shopping Ads



Google Shopping Ads allow you to sell your products directly within the search results. These ads provide users with a photo of your product, its price, and your store name. They offer an effective way for e-commerce businesses to promote their products online and drive traffic to their online stores.


Google Remarketing

Google Remarketing allows businesses to show ads to people who’ve visited their website or used their mobile app. When people leave your website without buying anything, remarketing helps you reconnect with them by showing relevant ads across their different devices.


Why Google Ads is Important for Businesses in Today’s World


In today’s digital age, online presence is crucial for businesses. With the majority of consumers turning to the internet to find products or services, it’s essential for businesses to be visible where their customers are looking—and that’s where Google Ads comes in.

Google Ads


Google Ads provides businesses with the opportunity to reach customers who are interested in the products or services they offer. With its wide range of services, businesses can tailor their ads to meet their specific needs and objectives. 


Whether it’s increasing brand awareness, driving traffic to their website, or boosting online sales, Google Ads offers solutions that can help businesses achieve their goals.


Moreover, Google Ads offers detailed analytics that allow businesses to track the performance of their ads and understand what works best for them. This data-driven approach enables businesses to make informed decisions and continuously optimize their ad campaigns for better results.


To illustrate this point further, let’s look at some real-life examples:


  • PepsiCo: PepsiCo integrated Google Marketing Platform into nearly all its digital products which allowed them access new consumer insights that helped them drive new flavors and pack sizes.
  • Mitsubishi Motors Canada: Mitsubishi Motors Canada used propensity modeling which increased conversion rate.
  • McDonald’s Hong Kong: McDonald’s Hong Kong used Google Analytics 4 which increased in-app orders by 550%.


These examples clearly demonstrate how effectively using Google Ads can lead to significant improvements in business performance.


Why Choose Cotactic for Your Google Ads Campaigns?

Cotactic Media, a leading Digital Marketing Agency in Bangkok, Thailand, specializes in Paid Ads and Google Ads services. Our team of experts is dedicated to helping businesses like yours harness the power of Google Ads to reach more customers and drive success in the modern digital landscape.


With our deep understanding of the Google Ads platform and its wide range of services, we can tailor your ads to meet your specific needs and objectives. Whether it’s increasing brand awareness, driving traffic to your website, or boosting online sales, Cotactic has the expertise and experience to make your Google Ads campaigns a success.


Moreover, we offer detailed analytics that allow you to track the performance of your ads and understand what works best for your business. This data-driven approach enables you to make informed decisions and continuously optimize your ad campaigns for better results.



In conclusion, Google Ads offers a powerful platform for businesses looking to increase their online presence and reach more customers. By understanding and utilizing the services offered by Google Ads, businesses can drive success in the modern digital landscape.


Choose Cotactic for your Google Ads campaigns and let us help you drive success in the modern digital landscape. Contact us to learn more about our services and how we can help your business grow.

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