DIGITAL TACTICIAN
Strategy Department
Bangkok
Full-Time
1 Position
JOB QUALIFICATION
- Work Experience and Education
- Minimum 1 Year Experience in Digital Marketing Field.
- Technical Skill
- Experiences in Generating Lead objectives and Increasing Sale Objectives
- Familiar with Facebook Ads Manager, Google Ads Manager and TikTok Ads Manager
- Experiences in either Brand Awareness Objective, Lead Generation objective, Message Conversation
Objective or Conversion Objective - Experiences using Core Audiences, Lookalike Audiences and Custom Audiences (Retargeting) in Facebook Ads
and TikTok Ads - Experiences using Single Banner Ads, Video Ads, Album Post Ads
- Experienced managing Media Budget of at least 30,000 THB/Month for at least 6 months
- Experiences using Google Keyword Planner
- Familiar with Google Sheets or Microsoft Excel on these formulas like VLOOKUP, SUMIF, COUNTIF and other
formula - Experiences Setup Tracking Code like Facebook Pixel, TikTok Pixel, Google Analytics, Google Tag Manager
and so on - Experienced in Creating Reports and Presenting reports to either supervisor or client
- Experienced coordinating with Graphics and Copywriters in order to get the Ads
JOB DESCRIPTION
The Digital Tactician will be responsible for working closely with the Digital Strategist and clients to execute paid advertising campaigns on platforms such as Facebook, Instagram, Google and TikTok. They will help to analyze performance data to make informed decisions on budget allocation, audience targeting and campaign optimization. They will also work closely with the Content Marketing and Social Media Tactician to ensure that all campaigns align with the overall goals and objectives of the organization. They will be responsible for creating and managing campaign calendars, conducting target audience research, and analyzing performance data to inform future campaigns. They will be expected to take ownership of their work and deliver results while maintaining a high level of attention to detail, a positive attitude and tenacity.
MEASURABLE ACCOUNTABILITIES
| RESPONSIBILITIES |
|---|
| Set Campaign KPI based on the budget given by the system. |
| Do the Brand and Competitor analysis to get the main target audiences and key messages. |
| Manage the communication between the internal team. Set up analytical tracking, plan campaign structure and budget planning to launch the campaign. |
| Create KPI and Budget tracking sheet to monitor the project’s health. Create a digital internal report for supervisor to find action items. Optimize the campaign to achieve the expected result. |
| Communicate with Client on day to day basis, Extract the client’s concerns and request and answer back with solutions |
| Create Digital Reports (Dashboard, Weekly, Monthly, Quarterly and Annually) and Prepare the Recommendation for Supervisor to present to clients |
About us
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