TikTok Agency Affiliate Campaign
Here are 10 bullet points summarizing what TikTok wants from an agency based on the TikTok Agency Affiliate Campaign Terms:
- Marketing Channels: Use PPC (with restrictions on brand terms), SEO/organic search, social media, affiliate networks, referrals, and direct marketing (complying with laws) to drive traffic to TikTok.
- Linking and Tracking: Use provided tracking links without alteration and do not make unauthorized claims about TikTok properties. Accurate data maintenance is crucial for Payouts.
- Compliance and Endorsement: Agencies and Media Partners must comply with all terms, maintain valid TikTok Business Center accounts, positively endorse TikTok, and ensure content is appropriate and legal.
- Direct Marketing Rules: Direct marketing must be compliant with laws, clearly identify the sender, and ensure opt-out individuals do not receive communications.
- Content Responsibility: Agencies are responsible for the development, operation, and maintenance of their Properties, ensuring all content is legal and compliant with advertising standards.
- Brand Usage: TikTok grants a non-exclusive, non-transferable license to use its branding assets, which can be sub-licensed to Media Partners for campaign promotion.
- Anti-Predatory Practices: Agencies and Media Partners must not interfere with user experiences or traffic transactions, and any fraudulent activity can result in forfeited Payouts and removal from the program.
- Payouts and Fee Schedule: Payouts are based on approved actions and ad spend, with no payments for non-approved actions or those not meeting minimum spend requirements. Payment terms are managed through TikTok’s platform.
- Termination Conditions: Either party can terminate the agreement at any time. Upon termination, all TikTok links and branding must be removed, and any confidential information returned.
- Legal and Compliance: Agencies must comply with all data protection and privacy laws. TikTok disclaims liability for interruptions or errors, and disputes are resolved through binding arbitration under California law.